System1, Inc. [SST]

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Company Overview

System1 operates an omnichannel customer acquisition platform, delivering high-intent customers to our advertisers and to our own subscription products. Our proprietary responsive acquisition marketing platform, or RAMP, has 3 primary components. First, RAMP utilizes machine learning to identify and direct marketing campaigns to potential customers across major advertising networks. Second, once these potential intent-driven customers respond to or interact with our marketing efforts, RAMP directs them to our network of over 40 owned and operated websites which is focused on further qualifying customer purchase intent and providing us with first party intent data. For the three months ended December 31, 2021, our websites which include leading search engines like info.com and Startpage.com and digital media sites and utilities such as HowStuffWorks, MapQuest and Wallet Genius, received an average of 185 million visits per month in the aggregate.