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Zeta Global Holdings Corp announced it was planning to enter the public market with its initial public offering debut. Zeta Global, a marketing software firm was co-founded by former Apple Inc [AAPL] Chief Executive Officer John Sculley. The company said it had already filed the paperwork for a U.S. initial public offering. This information was given in a regulatory filing by the company on Monday. The company is said to be the latest among a string of technology firms looking to capitalize on investor appetite for new stock floats in the sector. The sector has witnessed a boom over the past year as the COVID-19 pandemic prompted businesses to invest more in digital transformation. Zeta did not reveal the number of shares it has planned to offer or its target price range in the filing. Zeta, formed in 2007, had previously reported planning to go public in 2017 but later scrapped plans. The company raised $115 million in equity and $25 million in debt later that year. Media reports had said the new funds were raised at a valuation of $1.3 billion, though Zeta did not disclose a figure. Zeta, led by David A. Steinberg, raised another $222.5 million in debt from investors including Barclays, Credit Suisse, and Morgan Stanley Senior Funding. The company said it would be listing itself on the New York Stock Exchange under the ticker symbol ZETA.Morgan Stanley, BofA Securities, Credit Suisse, and Barclays would be the underwriters for Zeta's offering.