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On Wednesday, Endeavor Group Holdings Inc [EDR] announced it had sold shares in an initial public offering at the high end of the target range. Endeavor, the owner of the Ultimate Fighting Championship sold shares to raise $511.2 million. The company said the IPO debut valued it at $10.31 billion.The company had previously priced the shares at $23 to $24 each. After the revision of prices, Endeavor priced 21.3 million shares at $24 per share. Endeavor had once made an attempt to enter the public market through its IPO but failed in 2019. Later, the Beverly Hills, California based-company abandoned its $400 million offering a day before it was supposed to go public due to weak investor demand. This IPO is Endeavor’s second attempt to go public and the company has succeeded in it. The company said Tesla Inc [TSLA] Chief Executive Elon Musk would join its board of directors after the IPO. Endeavor said it would be listed on the New York Stock Exchange on Thursday under the symbol “EDR.” Morgan Stanley, Goldman Sachs, J.P. Morgan, KKR, and Deutsche Bank Securities are the lead underwriters for the company’s offering. Endeavor had previously disclosed in its filing the plans to acquire the 49.9% stake it doesn’t already hold in UFC from private-equity firms KKR and Silver Lake. The company said it would use the proceeds from the IPO and a concurrent private placement of $1.77 billion from investors including Dragoneer, Fidelity, Elliott Management, Tencent, and Third Point to fund the purchase.