Meta challenges UK antitrust regulator over order to sell Giphy

• Meta said CMA’s order to sell Giphy does not support the finding that the deal is a threat to its rivals

•Half of Giphy's traffic comes from Facebook, Instagram, and WhatsApp

Meta Platforms Inc is challenging the UK antitrust watchdog’s ruling asking the social media giant to sell animated images platform Giphy, which it acquired for around $400 million.

The company has filed an appeal of the decision at the UK’s Competition Appeal Tribunal and asked the court to halt the regulator’s order, saying the evidence does not support the finding that the deal is a threat to its rivals or could impact competition.