Google announces its plans to restrict cross-app tracking on Androids

• Google plans to extend its Privacy Sandbox project to Android devices

• The existing system will be supported for two years

Alphabet’s Google ( GOOG) intends to adopt new tools to limit sharing of user data with third parties on Android phones, after Apple Inc. (AAPL) curtailed the practice of serving targeted advertising.

Google’s new initiative could end the advertising practices that track user data across third-party applications on Android smartphones.