• Company will employ more than 1,760 people
• Lego said 160,000 sq m factory will be powered by renewable energy produced at onsite solar park
Toymaker Lego on Wednesday announced plans to invest more than $1 billion to build its first factory in the United States, aiming to shorten supply chains and keep up with the growing demand for its colored plastic bricks in one of its biggest markets.
The factory in Chesterfield County, Virginia, designed to operate as a carbon-neutral manufacturing facility, will be the Danish company’s second factory in North America and seventh worldwide.
Lego’s investment will place the production facility close to its key markets, which will help circumvent the pandemic-related supply chain issues which the global retail industry is still facing.
“Our factories are located close to our biggest markets, which shortens the distance our products have to travel,” Chief Operations Officer Carsten Rasmussen said in a statement.
“This allows us to rapidly respond to changing consumer demand and helps manage our carbon footprint.”
The company said that the factory will be powered by renewable energy produced at an onsite solar park.
Earlier, Lego pledged to replace oil-based plastic bricks with ones made from sustainable materials by 2030.
The 160,000-square-meter factory will be operational in the second half of 2025 and will employ more than 1,760 people.
Picture Credit: NRP
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