• Users can now report advertisements that could trick children into purchasing goods
TikTok agreed to comply with the European Union’s rules on advertising and consumer protection, the EU said on Tuesday.
According to the agreement between the video-sharing app and the EU, users can now report advertisements and offers that could potentially push or trick children into purchasing goods or services.
To avoid sanctions, TikTok also agreed that branded content will not be allowed to promote inappropriate products and services.
“Thanks to our dialogue, consumers will be able to spot all kinds of advertisement that they are exposed to when using this platform. Despite today's commitment, we will continue to monitor the situation in the future, paying particular attention to the effects on young users,” said Didier Reynders, Commissioner for Justice.
This comes after the European Consumer Organisation (BEUC) in February 2021 said in a complaint that TikTok failed to protect children from hidden advertising and inappropriate content.
Picture Credits: Reuters
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