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• Finney will manage the international content strategy across Europe, the Middle East, Africa, Latin America, Asia Pacific and India
Walt Disney Co (NYSE: DIS) on Wednesday said Kristen Finney would lead the international content curation team for the media giant in a push to make more regional content for streaming.
As executive vice president, Finney will work on building a team to track and evaluate "content needs and appropriateness for Disney+ and Star/Star+", the company said in a statement.
She will manage the international content strategy across Europe, the Middle East, Africa, Latin America, Asia Pacific and India.
“The regional teams in IC&O are building a truly impressive slate of engaging and entertaining content, and I look forward to driving strategic opportunities as we aggressively expand these local offerings around the globe,” Finney said.
The international content and operations group was run by Rebecca Campbell, who took up the role in January.
The hub was created to fuel the growth of Disney+, Hulu and Star+ as Disney ramped up investment in local content, mirroring Netflix Inc's (NASDAQ: NFLX) strategy.
Picture Credit: Independent
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