Amazon set to offer same day delivery for selected retail brands

Amazon (NASDAQ: AMZN) announced that it was going to add same-day delivery offering for a handful of retail brands, for its Prime members.

Amazon’s same-day delivery from apparel stores PacSun, Diesel and Superdry, as well as vitamin retailer GNC, in 10 cities across the U.S. The service is free for Prime members when they spend $25 or more, or $2.99 if they spend less than $25, Amazon said.

“We see high potential in our expanded seller partnership with Amazon, which includes delivery directly from select PacSun retail locations,” said Mimi Ruiz, vice president of ecommerce at PacSun.

Amazon continues to invest heavily to make one-day and, in some areas, same-day, delivery the default for its Prime members. The company has expanded the number of one-day eligible products, and it now has “thousands” of items that can be delivered in a few hours.