AppLovin offers to buy video game software maker Unity in $17.5 billion deal

Gaming software company AppLovin Corp (NASDAQ: APP) on Tuesday made an offer to buy Unity Software Inc (NYSE: U) for $17.54 billion to tap into growing demand for three-dimensional gaming.

AppLovin and Unity make software to design video games, which has been expanding to new technologies and coping with metaverse or immersive virtual worlds.

Unity’s software has been used to build some of the most popular games, like “Call of Duty: Mobile” and “Pokemon Go”, while AppLovin helps developers grow and monetize their apps.

Palo Alto-based AppLovin said in an all-stock deal it would value Unity at $58.85 per share and $20 billion enterprise value, representing an 18% premium to Unity’s Monday closing price.