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At Farmland, we're constantly inspired by the organizations, communities, and individuals across the Midwest who play a fundamental role in our food supply," said Jessica Scarlett, senior associate brand manager for Farmland. "Supporting the future of the agriculture industry and providing the next wave of farmers with the tools needed to succeed has been a longstanding commitment of our brand

FARMLAND® TO SUPPORT MIDWEST FARMING AND AGRICULTURAL COMMUNITIES IN YEAR TWO OF ITS HONORING THE HEARTLAND TOUR

Since day one, Farmland® has worked with local farmers and their families in America's heartland to provide customers with food they can trust and feel good about. To invest in the future of the agricultural industry and show appreciation for the honest work, day in and day out, in Midwest farming communities, Farmland launched year two of its Honoring the Heartland Tour

By AP News
Published - Sep 09, 2022, 03:14 PM ET
Last Updated - Jun 25, 2024, 01:25 AM EDT

The Brand is Investing in the Next Wave of Industry Farmers Through its Continued Partnership with the National FFA Organization, Kicking Off This Year's Tour with a $74,000 Donation

SMITHFIELD, Va., Sept. 9, 2022 /PRNewswire/ -- Since day one, Farmland® has worked with local farmers and their families in America's heartland to provide customers with food they can trust and feel good about. To invest in the future of the agricultural industry and show appreciation for the honest work, day in and day out, in Midwest farming communities, Farmland launched year two of its Honoring the Heartland Tour. The 12-week mission is highlighting the fundamental role the region plays by providing monetary donations to support the next generation of farmers and delivering "grab-n-go" meals to those working in the agriculture industry, farming communities, and grocery/retail establishments. During the first year of the truck tour, Farmland served over 11,000 meals to proud Midwest residents and donated more than 160,000 servings of protein to benefit the Omaha, Nebraska, community.

Since July, the Farmland Honoring the Heartland Tour food truck has been making two to three stops per week in various locations rooted in Midwestern neighborhoods. In addition to distributing meals, Farmland will continue its partnership with the National FFA Organization to assist in its vision to grow leaders, build communities and strengthen agriculture at the local, state, and national levels. Throughout the remainder of the tour, Farmland will be donating a total of $150,000 to the National FFA Organization and local FFA chapters, beginning today with a $65,000 donation to the National FFA Organization and a $9,000 donation to the local Kansas FFA Association. Today's donation event took place at the Kansas State Fair, where Farmland's food truck also made an appearance to supply samples to attendees.

"At Farmland, we're constantly inspired by the organizations, communities, and individuals across the Midwest who play a fundamental role in our food supply," said Jessica Scarlett, senior associate brand manager for Farmland. "Supporting the future of the agriculture industry and providing the next wave of farmers with the tools needed to succeed has been a longstanding commitment of our brand. We are proud to continue the legacy of the Farmland Honoring of the Heartland Tour and our partnership with the National FFA Organization for a second year."

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