Glory Star Launches Its Digital Collection NFT App CheerReal
Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) ("Glory Star", the "Company" or "we"), a leading digital media platform and content-driven e-commerce company in China, today announced that on September 9, 2022, it has officially launched CheerReal, a self-developed brand-new digital collection non-fungible tokens ("NFT") application, in both iOS and Android
BEIJING, Sept. 14, 2022 /PRNewswire/ -- Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) ("Glory Star", the "Company" or "we"), a leading digital media platform and content-driven e-commerce company in China, today announced that on September 9, 2022, it has officially launched CheerReal, a self-developed brand-new digital collection non-fungible tokens ("NFT") application, in both iOS and Android. Users can download CheerReal either from iOS or Android App Stores to get access to the digital arts on their mobile devices.
As a pioneer in cultural and entertainment industries, Glory Star constantly innovates the blockchain-based application scenario technology, explores the commercial potential in the digital world, enriches cultural products, and develops new business sectors such as media consumption. These initiatives of CheerReal are in line with the Company's Metaverse strategy to improve industrial digitization, digital disruption in the entertainment industry.
CheerReal allows different cultural elements to coincide beyond imagination and brings a new immersive experience of digital arts that derived from the traditional field.
As the technical support of CheerReal, BSN-Decentralized Digital Certificate ("BSN-DDC") provides the underlying technical support of the blockchain for the issuance and transactions of digital collections. BSN-DDC was jointly initiated by the State Information Center, China Mobile, China UnionPay and other companies to offer digital collection certificate technology services and trusted certificate storage services. CheerReal's engineering team comprises top-tier industry talents, focusing on research and development ("R&D") of blockchain ecology, security, and other related technologies. In addition, the engineering team is actively involved in R&D of copyright confirmation, hash certificate, InterPlanetary File System ("IPFS") technology, and decentralized exchange ("DEX") and IDEX exchange. The engineering team is committed to provide innovative content and technology and strong technical support for CheerReal.
