ADDING MULTIMEDIA Market Basket Bests Aldi as Top Grocery Retailer for Inflationary Times, dunnhumby Retailer Preference Index Finds
dunnhumby, the global leader in customer data science, today released a special edition of its Retailer Preference Index (RPI), a comprehensive nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers as the economy falters. Market Basket bested Aldi and third-placed Winco as the top-ranked grocer during inflationary times. Grocery Outlet and Save A Lot rounded out the top five due to their superior ability to save customers money at a time when this matters more than ever
LAS VEGAS--(BUSINESS WIRE)--Sep 20, 2022--
dunnhumby, the global leader in customer data science, today released a special edition of its Retailer Preference Index (RPI), a comprehensive nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers as the economy falters. Market Basket bested Aldi and third-placed Winco as the top-ranked grocer during inflationary times. Grocery Outlet and Save A Lot rounded out the top five due to their superior ability to save customers money at a time when this matters more than ever. The next five retailers in the top ten are Lidl (6), Dollar General (7), Food4LessFoodsCo (8), Family Dollar (9), and Military Commissaries (10). The dunnhumby RPI: Special Inflation Edition was released today as part of Thedunnhumby Quarterly: a strategic market analysis of key retail themes, with the latest edition focused on consumers’ reaction to rising grocery prices.
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Winners of the 2022 dunnhumby Retailer Preference Index: Special Inflation Edition
While Amazon is better positioned than any retailer for long-term success in grocery, their value proposition for inflationary times is no better than the average grocer. As a result, Amazon dropped out of the first quartile as their web traffic declined -6.5% so far this year. H-E-B, the top-ranked eCommerce retailer in the dunnhumby eCommerce RPI, finished 12 th.
“Market Basket has shown itself to be the best performing retailer in these times of economic uncertainty, by being the best in the country at saving customers money while simultaneously building stronger emotional connections with their shoppers and thereby increasing their shopper visits faster than most other retailers,” said Grant Steadman, President of North America for dunnhumby. “Retailers who are focusing their customer value proposition on saving customers money are best positioned to meet the challenges of this prolonged period of inflation and economic uncertainty.”
Key findings from the study:
Methodology
The overall RPI rankings are the result of a consumer survey-informed statistical model that predicts how retailers execute on the customer needs that matter most for driving performance and emotional bonds with shoppers. As part of this study, two online surveys, one in October 2021, just as inflation was beginning to heat up, and a second survey in May-June of 2022, were conducted surveying 18,000 grocery shoppers. dunnhumby then modeled how differences in shoppers’ perceptions impacted foot traffic and web traffic growth during 2022, as well as emotional connections with shoppers. Foot traffic data was sourced from Placer.ai, and web traffic was sourced from global digital analytics provider, Similarweb. Sixty-nine of the largest U.S. grocery retailers in conventional, mass, club, specialty, discounter, drug, and dollar channels were included in the RPI.
The full RPI report can be accessed today.
Retailers included in the RPI that are interested in receiving their individual banner profiles can speak with their dunnhumby account executive, stop by dunnhumby’s booth (#446) at Groceryshop, or contact dunnhumby at: https://www.dunnhumby.com/contact/.
About dunnhumby
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Raley’s.
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CONTACT: Media Contact for dunnhumbyTheresa Smith
Silicon Valley Story Lab
theresa@siliconvalleystorylab.com
+1-818-681-6456
KEYWORD: NEVADA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PROFESSIONAL SERVICES RETAIL DISCOUNT/VARIETY CONVENIENCE STORE SUPERMARKET FINANCE
SOURCE: dunnhumby
Copyright Business Wire 2022.
PUB: 09/20/2022 09:41 AM/DISC: 09/20/2022 09:42 AM
http://www.businesswire.com/news/home/20220920005577/en
