SMARTER SORTING AND FEEDING AMERICA LAUNCH NEW DATA-SHARING TECHNOLOGY TO HELP RETAILERS REDUCE FOOD AND PACKAGED GOODS WASTE

Smarter Sorting and Feeding America® provide retailers with a real-time data connection with food banks to reduce food and consumer goods going to waste when they could easily be donated

AUSTIN, Texas and BOULDER, Colo., Sept. 20, 2022 /PRNewswire/ -- Smarter Sorting, a consumer goods data and sustainability company, today announced an integration with Feeding America's MealConnect platform to help retailers reduce food waste and donate more to hunger-relief organizations. Smarter Sorting helps retailers handle products with data intelligence — from the shelf to the back of the store, and then distributed as donations to local food banks within the Feeding America network. Retailers can now send instantaneous, automated updates about donation packages. The data-led work ensures better accuracy, visibility, and product lifecycle planning for retail donors and food banks.

The Smarter Sorting and Feeding America partnership is a testament to the ways technology and forward-thinking individuals have the power to affect real, positive change. Costco, a partner of Feeding America, helped pilot the new service. This integration for Costco not only provides actionable, real-time data to food banks, but it also closely aligns with their initiatives to be a supportive arm to the local communities where their employees and members live and work. Furthermore, this integration helps Costco's sustainability goals, specifically their work to divert 80% of their waste.

"Food and consumer goods that could be donated go to waste because there has been no real-time visibility into what is available and where it's located. Retailers and food banks need a better way to understand what donations are ready for pick up to ensure perfectly good products that can't be sold find their way to people who need them the most," says Jacqueline Claudia, CEO of Smarter Sorting. "Our real-time API connection with Feeding America breaks the mindset that it's hard to scale donations and reduce waste without disrupting normal operations."

Tony Pupillo, senior director at Feeding America, says, "Retail donations are Feeding America's largest donation source, recovering over 1.67 billion meals from retail locations in 2021. It might seem like a no-brainer that unused, edible food and essential household items from retailers could be recovered by food pantries, but unfortunately, numerous barriers can make the process inefficient and cumbersome. Offering a glimpse into what items are available prior to a donation pickup creates a more seamless donation pickup and operation overall. Now, with Smarter Sorting's API integration with Feeding America's MealConnect Platform, retailers enjoy a more seamless opportunity to give back and combat waste."

Food recovery has historically faced logistical challenges that have made communication and reporting between retailers and food pantries highly complicated. Smarter Sorting's work with 24 national big-box retailers, such as Costco, offers a solution for retailers to make significant contributions to a global food waste problem without slowing down existing operational procedures and rewarding community donations with new efficiencies.

The Food Sourcing Compliance Officer, Linda Golebiewski, of God's Pantry Food Bank in Lexington, Kentucky, says, "The ability to know four pallets of potatoes are going to be donated allows us to prepare the cook at the soup kitchen in advance of setting a menu. What Smarter Sorting and Feeding America have done has changed the way we do meal planning, engage with our community partners, and impact our communities overall."

About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

About Smarter Sorting

Based in Boulder, Colo., Austin, Texas, and Los Angeles, Smarter Sorting helps companies make, market and move consumer products better. Its customers include national discount club stores and supermarkets, as well as the brands they sell. The company's customers use its Product Intelligence Platform to gain product insights and identify how to best handle regulated consumer products across the supply chain to remain compliant, avoid fines and reduce their environmental impact. The company has been honored with awards for innovation, impact and employee experience including: Fast Company's World Changing Ideas and Most Innovative Companies, Built In's Best Place to Work, as well as a Real Leader Impact Award and the SEAL Sustainable Innovation Award. Smarter Sorting is an Unreasonable Impact company. www.smartersorting.com

About God's Pantry Food Bank

The mission of God's Pantry Food Bank is to reduce hunger by working together to feed Kentucky communities. Working through more than 450 food pantries and meal programs the Food Bank serves 50 counties across Central and Eastern Kentucky. God's Pantry Food Bank distributed nearly 41.8 million pounds of food to many of the more than 250,000 neighbors facing food insecurity, including nearly 13 million pounds of fresh produce in fiscal year 2021. For more information, visit us at www.godspantryfoodbank.org.

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SOURCE Smarter Sorting