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87% of consumers go to Amazon when they are ready to make a purchase
NEW YORK, Sept. 30, 2022 /PRNewswire/ -- Feedvisor, the "AI-first" optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today released the findings of its 2022 Amazon Consumer Behavior Report. The report, which is based on a survey of over 2,000 consumers, explores the changing behaviors and trends shaping e-commerce. The survey reveals how consumers are using Amazon to shop for products and services, and what influences their spending habits in these uncertain, challenging times.
"One of the leading forces influencing consumer behavior today is the current economic climate," said Dani Nadel, President and COO, Feedvisor. "Surging energy prices, elevated food costs, and continuing supply constraints remain top concerns facing consumers, creating a tension between a desire to purchase what they want and a need to compromise due to budgetary pressures," says Nadel. "Brands and retailers increasingly need to adapt to earn their business, especially as consumers are more willing to trade down and try new brands in exchange for increased value."
Some key findings from Feedvisor's 2022 Amazon Consumer Behavior Report are below:
Despite Inflation and other economic pressures, consumers are shopping more frequently, but their decisions are more influenced by price and budget realities.
In choosing products today, consumer focus is on price and value, rather than familiarity with the brand.
Advancements in technology are enhancing the retail experience and being leveraged to facilitate the buyer journey.
Consumers expect to be able to shop in-the-moment, with 52% of consumers having made a purchase from social media in the past 6 months.
Memberships and subscriptions are on the rise with Amazon Prime memberships at an all-time high, up 20% since 2019, yet most consumers have more than one membership beside Prime as they seek to exploit greater deals and discounts.
Consumers simply want to click instead of think, making advertising, especially on Amazon, a key driver of engagement and sales:
Additionally, as summer is nearing the transition to fall holiday shopping is already underway.
To see the full "2022 Amazon Consumer Behavior Report," please visit feedvisor.com.About Feedvisor
Feedvisor is the "AI-first" optimization and intelligence platform for brands and large sellers on Amazon, Walmart, and e-marketplaces. Feedvisor's platform and team of experts offer best-in-class advertising campaign optimization, patented pricing technology, brand and content management, and data-backed intelligence to drive demand profit, and revenue growth. For more information about Feedvisor, visit feedvisor.com.Methodology
This survey was commissioned by Feedvisor and conducted by Zogby Analytics. It was distributed online from July 13–16, 2022, among a sample of 2,014 U.S. adults who have purchased a product on Amazon within the last 6 months. Results from the full survey have a margin of error of plus or minus 2.2 percentage points. All numbers have been rounded to the nearest percent.
Media Contact:
Loren Pomerantz
loren@combined-forces.com
917-902-0219
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SOURCE Feedvisor