87% of consumers go to Amazon when they are ready to make a purchase
NEW YORK, Sept. 30, 2022 /PRNewswire/ -- Feedvisor, the "AI-first" optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today released the findings of its 2022 Amazon Consumer Behavior Report. The report, which is based on a survey of over 2,000 consumers, explores the changing behaviors and trends shaping e-commerce. The survey reveals how consumers are using Amazon to shop for products and services, and what influences their spending habits in these uncertain, challenging times.
"One of the leading forces influencing consumer behavior today is the current economic climate," said Dani Nadel, President and COO, Feedvisor. "Surging energy prices, elevated food costs, and continuing supply constraints remain top concerns facing consumers, creating a tension between a desire to purchase what they want and a need to compromise due to budgetary pressures," says Nadel. "Brands and retailers increasingly need to adapt to earn their business, especially as consumers are more willing to trade down and try new brands in exchange for increased value."
Some key findings from Feedvisor's 2022 Amazon Consumer Behavior Report are below: