Bank of the West Creates First Disappearing Billboard for a Disappearing Habitat
Bank of the West, a subsidiary of BNP Paribas, is bringing awareness to the urgent need to protect kelp forests with its latest marketing campaign, "Before it Disappears." Bank of the West commissioned artist Andres Amador to create a sand billboard on Dillon Beach in Northern California to bring attention to the threat climate change poses to coastal ecosystems, and the role finance can play in advancing a more sustainable future
Designed to leave no trace, the art installation highlights Bank of the West's work with Sustainable Surf to restore sea kelp forests
SAN FRANCISCO, Oct. 3, 2022 /PRNewswire/ -- Bank of the West, a subsidiary of BNP Paribas, is bringing awareness to the urgent need to protect kelp forests with its latest marketing campaign, "Before it Disappears." Bank of the West commissioned artist Andres Amador to create a sand billboard on Dillon Beach in Northern California to bring attention to the threat climate change poses to coastal ecosystems, and the role finance can play in advancing a more sustainable future.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9078351-bank-of-the-west-sustainability/
"When you deposit money in the bank, it goes out into the world to finance things," said Ben Stuart, Head of Growth & Transformation and Chief Marketing Officer at Bank of the West. "Putting your money into institutions that align with your values is one of the most impactful actions you can take as a consumer or business. Our Money Matters survey found only 23 percent of Americans know what their bank finances. We hope 'Before It Disappears' raises awareness about the connection between banking and the environment."
