Adidas ends partnership with Ye over antisemitic remarks
ASSOCIATED PRESS
Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks
LONDON (AP) — Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks.
“Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
It comes after the German sportswear company faced pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act. The company said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.
Adidas is just the latest company to end connections with Ye, who also has been suspended from Twitter and Instagram over antisemitic posts that the social networks said violated their policies.
He recently suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast,” among other comments. He was also criticized for wearing a “White Lives Matter” T-shirt to his Yeezy collection show in Paris.
Ye’s talent agency, CAA, dropped him, and the MRC studio announced Monday that it is shelving a complete documentary about him.
Demonstrators on a Los Angeles overpass Saturday unfurled a banner praising Ye's antisemitic comments, prompting an outcry on social media as celebrities and others said they stand with Jewish people.