Nielsen, Amazon Prime spar over who really watches football
If you ask the Nielsen company, 7.8 million people watched last Thursday's football game between New Orleans and Arizona, most of them streaming it on Amazon Prime
By DAVID BAUDER
Published - Oct 25, 2022, 01:20 PM ET
Last Updated - Jun 24, 2023, 01:35 AM EDT
NEW YORK (AP) — By the Nielsen company's count, 7.8 million people watched Amazon Prime's coverage of last Thursday's NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.
So which is it?
You'll have to judge for yourself. After each of its Thursday night games this season, Amazon has publicly contradicted Nielsen in this manner, one of the boldest challenges ever to a company that for generations has monopolized the count of people watching programs on television.
Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.
