No-fridge-needed prepared meals that are ready to eat in 90 seconds and delivered directly to your door hit shelves in Walmart locations across the United States.
AUSTIN, Texas, Nov. 8, 2022 /PRNewswire/ -- PROPER GOOD, an ultra-convenient home-delivered food service company that offers nutritious prepared meals made with simple and high quality ingredients, officially announces the close of $3.5 million in seed funding led by YETI Capital* and The Artisan Group.
Other investors include the founder and CEO of Halo Top and Gatsby Chocolate, Doug Bouton, who is joining the board, alongside Drew Zang, Managing Partner at The Artisan Group; and Maxx Karr, Managing Director of YETI Capital. The funding will primarily support PROPER GOOD's meteoric growth across e-commerce and retail, followed by its recent expansion into over 2,000 Walmart Supercenter stores, as well as the company's continued product innovation.
Launched by the famed Shark Tank siblings Jennifer Jane and Christopher Jane in 2020, the duo successfully sold over 500,000 meals through direct-to-consumer in their first two years. In addition to growing DTC revenue by 400% annually, PROPER GOOD's wide range of fully cooked and ready-to-eat oatmeals, soups, chilis, and curries, with more 90-second options designed for Keto, Plant-Based, and Gluten-Free consumers in the pipeline, are flying off the shelves across Thrive Market and Marley Spoon.