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Global Audience Analytics Market Analysis Report 2022-2026: Market is Poised to grow by $3.86 Billion - Growing Focus on Competitive Intelligence and Increasing User Engagement on Digital Platforms - ResearchAndMarkets.com
By AP News - Nov 10, 2022, 06:04 AM ET
Last Updated - Jun 23, 2023, 04:51 PM EDT
DUBLIN--(BUSINESS WIRE)--Nov 10, 2022--
The "Global Audience Analytics Market 2022-2026" report has been added to ResearchAndMarkets.com's offering.
The audience analytics market is poised to grow by $3.86 bn during 2022-2026, accelerating at a CAGR of 11.15%
The market is driven by rising penetration of mobile computing devices, increasing user engagement on digital platforms, and growing focus on competitive intelligence.
This study identifies the recent developments as one of the prime reasons driving the audience analytics market growth during the next few years. Also, increased use of AI analytics in the global audience analytics market and increase strategic alliance among the vendors will lead to sizable demand in the market.
The report on the audience analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The audience analytics market analysis includes the application segment and geographic landscape.
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading audience analytics market vendors.
Also, the audience analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
Key Topics Covered:
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
4 Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5 Market Segmentation by Application
5.1 Market segments
5.2 Comparison by Application
5.3 Sales and marketing management - Market size and forecast 2021-2026
5.4 Customer experience engagement - Market size and forecast 2021-2026
5.5 Competitive intelligence - Market size and forecast 2021-2026
5.6 Market opportunity by Application
6 Customer Landscape
6.1 Customer landscape overview
7 Geographic Landscape
7.1 Geographic segmentation
7.2 Geographic comparison
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
8.4 Market trends
9 Vendor Landscape
9.1 Overview
9.2 Vendor landscape
9.3 Landscape disruption
9.4 Industry risks
10 Vendor Analysis
10.1 Vendors covered
10.2 Market positioning of vendors
- 3DiVi Inc
- Adobe Inc.
- Akamai Technologies Inc.
- Alfi Inc
- AlmondNet Inc
- Alphabet Inc.
- Bosch Rexroth AG
- Brandchats
- Brandwatch
- CabinetM Inc
- Comscore Inc.
- Emplifi Inc
- FiscOwl LLC
- Flytxt
- International Business Machines Corp.
- Lotame Solutions Inc.
- Oracle Corp.
- Ormax Media Pvt Ltd
- Quividi
- SAS Institute Inc.
- Sightcorp BV
- StoryFit
- Telmar Group Inc
- Verimatrix Inc.
For more information about this report visit https://www.researchandmarkets.com/r/91ve96
View source version on businesswire.com:https://www.businesswire.com/news/home/20221110005566/en/
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KEYWORD:
INDUSTRY KEYWORD: MARKETING DATA ANALYTICS COMMUNICATIONS PROFESSIONAL SERVICES
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SOURCE: Research and Markets
Copyright Business Wire 2022.
PUB: 11/10/2022 05:57 AM/DISC: 11/10/2022 05:57 AM
http://www.businesswire.com/news/home/20221110005566/en
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