Ascenda powers the new HSBC Star Alliance credit card

SYDNEY, Nov. 15, 2022 /PRNewswire/ -- Ascenda, the global rewards technology company, today announced its partnership with Star Alliance, the world's first and leading airline alliance, to power the innovative customer value proposition for the anticipated new HSBC Star Alliance credit card.

As the first ever credit card from a major airline alliance, it combines the appeal of seven leading global airlines into a unified proposition. The back-end technology and fully digital user experience are powered by Ascenda's cloud-based loyalty platform. The new product is exclusively available to residents of Australia.

The HSBC Star Alliance credit card reimagines the loyalty experience for Australian residents with not only the ability to earn points, but also a fast track to Star Alliance Gold Status through everyday spending. Star Alliance Gold Status offers benefits such as lounge access, priority services and extra baggage allowance on eligible fares across all 26 Star Alliance member carriers.

Christian Draeger, VP Customer Experience, Star Alliance said: "The HSBC Star Alliance credit card is a unique proposition that brings together seven of our member carriers on a single platform. In line with our vision to enable a seamless customer experience, we needed a world-class technology solution to ensure quality delivery. Ascenda's advanced platform proved to be a suitable foundation that delivers efficient and secure interoperability among various systems.