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Starbucks misses sales, revenue estimates as China falters

Starbucks reported lower-than-expected sales in its fiscal first quarter, hurt by COVID restrictions in China and lower consumer demand in other markets

By DEE-ANN DURBIN
Published - Feb 02, 2023, 06:43 PM ET
Last Updated - Jun 22, 2023, 11:27 PM EDT

Starbucks reported lower-than-expected sales in its fiscal first quarter, with COVID store shutdowns in China overshadowing stronger results elsewhere.

Global same-store sales — or sales at stores open at least a year — were up 5% in the October-December period, but that was partly due to higher prices. Store transactions were down 2%. Analysts polled by FactSet had forecast a 6.7% increase in same-store sales.

During a conference call with investors, Starbucks' interim CEO Howard Schultz said China's decision to end its zero-COVID policy in December caused a spike in infections that closed nearly 30% of Starbucks' 6,000 stores at its peak. Same-store sales plunged 29%.

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