CANADIAN WHISKY BRAND CROWN ROYAL TEAMED UP WITH ROCK LEGEND, DAVE GROHL TO BRING ITS GENEROSITY MISSION TO SUPER BOWL LVII THROUGH 60-SECOND SPOT - 'THANK YOU CANADA'
Crown Royal, the official whisky sponsor of the National Football League (NFL), released its first-ever Super Bowl spot with a sixty-second ad featuring Dave Grohl. As an extension of the brand's core platform of generosity, the award-winning whisky enlisted Grohl, to show a moment of gratitude to Canada for all the amazing things it's given the world, from paint rollers to instant replays, peanut butter to hockey, surprisingly football, and, of course, Crown Royal. That's right, Crown Royal used the spot to highlight amazing and beloved items not widely known to be Canadian including the very game that the Super Bowl celebrates, in a fun and conversation starting way
"Diageo Owned Crown Royal, the Official Whisky Sponsor of the National Football League, Encourages Acts of Gratitude Starting with Super Bowl LVII"
NEW YORK, Feb. 13, 2023 /PRNewswire/ -- Crown Royal, the official whisky sponsor of the National Football League (NFL), released its first-ever Super Bowl spot with a sixty-second ad featuring Dave Grohl. As an extension of the brand's core platform of generosity, the award-winning whisky enlisted Grohl, to show a moment of gratitude to Canada for all the amazing things it's given the world, from paint rollers to instant replays, peanut butter to hockey, surprisingly football, and, of course, Crown Royal. That's right, Crown Royal used the spot to highlight amazing and beloved items not widely known to be Canadian including the very game that the Super Bowl celebrates, in a fun and conversation starting way.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9140151-crown-royal-dave-grohl-super-bowl
The sixty-second spot is the very first Super Bowl spot from Diageo, the whisky brand's parent company. In addition to poutine, Hawaiian pizza, and other Canadian treasures – it also honored Canadian legends like Joni Mitchell, Eugene Levy, Catherine O'Hara, Seth Rogen, and Celine Dion. Following the ad's debut, Crown Royal partnered with Canadian stars like Avril Lavigne who took to Twitter to join in on the fun conversation around their country, Canada.
