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Maryland campus tries to get ahead of sports betting's lure

By JULIAN ESAU BASENA and DEREK OHRINGER / Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism - Feb 28, 2023, 09:03 AM ET
Last Updated - Jun 22, 2023, 07:03 PM EDT
College Sports Betting Towson
ASSOCIATED PRESS

One Maryland university is trying to get ahead of the boom in college sports betting by teaching students about the risks of gambling and how to do it responsibly

TOWSON, Md. (AP) — When Towson University students pick up their phones on campus and open a designated app, they may see an ad seeking to teach them about responsible gambling.

The in-app banner ad, sent at random, advises them to “PAWS”: “Plan ahead, Always know your limits, Wait to play again/wager again, Stop while you’re ahead.”

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With this marketing campaign, Towson is stepping in front of a trend: explosive growth of sports betting across the U.S., including on college campuses.

In studies conducted from 2007 to 2014, researchers found that 75% to 80% of college students had gambled in the past year. Opportunities to bet have expanded since the U.S. Supreme Court opened the door to sports betting in 2018.

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