Insider Q&A-Nintendo's Bowser
With a new theme park attraction opened last month, an upcoming major motion picture and the sequel to a massive hit video game about to be released, everything’s coming up Nintendo
LOS ANGELES (AP) — With a new theme park attraction opened last month, an upcoming major motion picture and the sequel to a massive hit video game about to be released, everything’s coming up Nintendo.
Doug Bowser, the head of Nintendo USA since 2019, spoke to The Associated Press at Universal Studios Hollywood’s Super Nintendo World in Los Angeles before its Feb. 17 grand opening. Q: You’ve got a new movie (“The Super Mario Bros. Movie,” April 7), this new attraction at Universal, and the new Legend of Zelda game (“Tears of the Kingdom,” May 12). What's next, a prestige streaming TV show?
A: You’re hitting on something which is really important. This is a milestone, what you’re seeing here with Super Nintendo World. Universal Studios is a great partner to allow us to do Super Nintendo World. I won’t comment on your question regarding a streaming show. But it really is a reflection on this ability to share our IP with people well outside of the video game space.
Q: The new attraction I was able to see today is really impressive. Could there ever be an entire theme park build around Nintendo characters, like Disneyland?
