March Madness: Athletes balance privacy, online profile

Aliyah Boston recalls her parents prodding her to be more active on social media, to extend her brand as her basketball prowess began to draw national attention. 

She said she would be more active — and then post just one photo in two months, which is no way for an athlete influencer to earn big money in the era of name, image and likeness compensation. 

Eventually, the South Carolina superstar saw the light — and the green. 

“With the NIL, my mom and my dad were like: this is the time for social media to continue to brand yourself,” Boston said. “That’s when I really started to post more.”