New streaming app to 'Max' programming from HBO, Discovery
The $16-per-month service, called Max, will be released May 23 in the U.S. and automatically replace the company's existing HBO Max service
Warner Bros. Discovery unveiled a streaming service Wednesday combining iconic HBO programming such as “The Sopranos” with a mix of unscripted TV series in a push to reap more subscribers from what so far has been a muddled media merger.
The $16-per-month service, called Max, will be released May 23 in the U.S. and automatically replace the company's existing HBO Max service in what is being promised as a seamless transition. Max will gradually become available in the rest of the world, with Latin America next up on the slate.
The existing Discovery Plus app featuring reality and unscripted series such as “Fixer Upper” and “Naked and Afraid” from a collection of TV networks will continue to be offered. That's even as all that programming is made available within the new Max app, which will be marketed with the tagline “The One To Watch.”
The transition comes a year after the completion of a roughly $43 billion deal that spun off the AT&T's WarnerMedia Division that includes HBO, CNN and TBS into Discovery, whose stable includes the TLC, HGTV, Magnolia and Food networks.
