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Moviegoing still hasn’t yet reached pre-pandemic levels, but it’s getting close. Movie after movie has overperformed at the box office lately, including “Creed III” (released by MGM, which Amazon owns) and Lionsgate’s “John Wick: Chapter 4.” With more than $600 million in two weeks, Universal Pictures’ “Super Mario Bros.” is breaking records for animated films. After a dismal 2020, a trying 2021 and a fitful comeback last year led by “Top Gun: Maverick” and “Avatar: The Way of Water," optimism abounds that movie theaters have weathered the storm

Movie theaters and streamers may end up friends, after all

Not long ago, some were predicting more and more films would be diverted from theaters and sent straight into homes

By JAKE COYLE
Published - Apr 20, 2023, 12:10 AM ET
Last Updated - Aug 08, 2024, 05:43 AM EDT

NEW YORK (AP) — After Ben Affleck and Matt Damon test screened their Nike drama “Air,” the film executives at Amazon Studios threw them a curveball. 

“They said, ‘What do you guys think about a theatrical release?’” Damon says. “It wasn’t what we expected when we first made the deal.” 

“Air,” about Nike’s pursuit of a shoe deal with Michael Jordan, went over so well with early audiences that Amazon, despite acquiring the film for its Prime Video streaming service, wanted to launch it in theaters. And in its first two weeks, “Air” has been a hit. 

After a strong five-day debut of $20.2 million — especially good for an adult-skewing drama — “Air” dipped only 47% in its second weekend. Reviews have been stellar. When “Air” does arrive on Prime Video, the studio and its filmmakers expect an even better showing than if they hadn’t launched in theaters. 

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