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BENTONVILLE, Ark.--(BUSINESS WIRE)--Apr 24, 2023--
With Mother’s Day fast approaching, Walmart announced today it is giving away up to 20,000 free one-year Walmart+ memberships nearly $2 million in value to new moms as part of its new “Mother of All Savings Memberships” campaign.
Walmart knows that new moms have lots of love, but little time. This campaign showcases how Walmart+ is the ultimate mom hack, saving families time + money + so much more in their daily lives, all without sacrifice. The memberships, valued at $98 each, will be distributed to moms who give birth in hospitals nationwide in the month of May.
“Walmart+ brings together benefits that will help save moms precious time,” said Seth Dallaire, executive vice president and chief revenue officer, Walmart. “Whether it's getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”
The membership giveaway is in conjunction with Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby. This May, each gift bag will include a reusable fabric bag that moms love, coupons, a Pampers Sensitive Wipes 6-count sample, informative newborn literature, and while supplies last, a free one-year Walmart+ membership.
“Through Pampers partnerships with hospitals, we have an opportunity to support and care for new parents right from the beginning of their journey from hospital to home,” said Marty Vanderstelt, senior vice president, P&G North America Baby Care.
Ultimate Celeb Hacks for Motherhood
Walmart is also bringing together a group of powerhouse celeb moms to share their ultimate hacks for motherhood as part of the “Mother of All Savings Memberships” campaign. Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate are sharing their fun, light-hearted hacks for motherhood and how Walmart+ fits into their lives.
Some of the celebrity mom hacks include:
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, senior vice president of retail marketing, Walmart. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being “The Mother of All Savings” -- a Walmart+ membership.”
Walmart+ makes life easier for moms and busy families, saving them time and money. It offers a series of perks and benefits* including:
Customers still on the hunt for the perfect Mother’s Day present for a mom in their life can now gift Walmart+ — the Mother of all Savings Memberships, by visiting walmartplus.mom. There, customers can also find additional content and motherhood hacks from celebrity moms.
The "Mother of all Savings Memberships" campaign will start to air on April 24th across social platforms.
*Restrictions apply, details at www.walmart.com/plus
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on Twitter at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.
View source version on businesswire.com:https://www.businesswire.com/news/home/20230424005146/en/
CONTACT: Rachel Nipper
rachel.nipper@walmart.com
KEYWORD: ARKANSAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ONLINE RETAIL FAMILY DISCOUNT/VARIETY SUPERMARKET DEPARTMENT STORES CONSUMER FOOD/BEVERAGE FASHION RETAIL CHILDREN BABY/MATERNITY WOMEN HOME GOODS
SOURCE: Walmart Inc.
Copyright Business Wire 2023.
PUB: 04/24/2023 09:00 AM/DISC: 04/24/2023 09:02 AM
http://www.businesswire.com/news/home/20230424005146/en