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But when Jobs unveiled the first iPhone in 2007, another smartphone was the must-have gadget. It was the BlackBerry, a device so addictive that it became known as the “CrackBerry” among tech nerds and power brokers hunched over a tiny keyboard that was best operated with both thumbs clickety-clacking

'BlackBerry' film taps into device that ruled pre-iPhone era

Almost everyone knows the backstory of the iPhone, a breakthrough that continues to reshape culture 16 years after late Apple co-founder Steve Jobs introduced the device to the world

By MICHAEL LIEDTKE
Published - May 10, 2023, 10:27 AM ET
Last Updated - Aug 09, 2024, 03:18 AM EDT

Almost everyone knows Steve Jobs' uncanny vision, relentless drive and technological wizardry hatched the iPhone, a breakthrough that continues to reshape culture 16 years after the late Apple co-founder introduced the device to the world. 

But when Jobs unveiled the first iPhone in 2007, another smartphone was the must-have gadget. It was the BlackBerry, a device so addictive that it became known as the “CrackBerry” among tech nerds and power brokers hunched over a tiny keyboard that was best operated with both thumbs clickety-clacking. 

Now the BlackBerry is “that phone people had before they bought an iPhone," a relic so irrelevant that the Canadian company that made it is now valued at $3 billion — down from $85 billion at its 2008 peak when it still controlled nearly half of the smartphone market. 

But its legacy is worth remembering — and audiences will get a chance to learn more about its origins in the new film, “BlackBerry." It's the latest movie or TV series to delve into technology's penchant for groundbreaking innovation, blind ambition, ego clashes and power struggles that turn into morality tales. 

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