BOSTON--(BUSINESS WIRE)--May 25, 2023--
Klaviyo, an intelligent marketing automation and customer data platform for B2C businesses, today announced a new integration with Amazon’s Buy with Prime. The Klaviyo for Buy with Prime integration enables Klaviyo users to easily sync their Buy with Prime order and customer data with their Klaviyo account, giving them a more complete view of each customer. The additional data provided by this integration ensures businesses can provide more targeted communications to the same customers in the future, helping businesses further nurture customer relationships and drive repeat purchases.
Once the Klaviyo for Buy with Prime integration is connected, the business’ Buy with Prime order and customer information is automatically synced with their Klaviyo account. Businesses can then leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo’s platform, helping them scale personalized outreach and drive sales.
Available now, businesses who use Klaviyo for Buy with Prime can:
“It’s becoming increasingly challenging for businesses to stand out in today’s ecommerce market — which means it’s crucial for businesses to utilize their own customer data to fuel more personalized marketing efforts and cultivate brand loyalty,” said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo. “Our goal is to build partnerships and integrations that empower our customers to own their destiny. We’re thrilled to partner with Amazon on this integration to enable businesses using the Klaviyo platform to effortlessly sync, access and analyze shopper data from purchases made using Buy with Prime.”
"We’re continuously adding new features and functionalities to Buy with Prime to help merchants of all sizes better serve their customers wherever they shop by building a direct relationship with them,” said Russell Baker, director of partnerships and integrations, Buy with Prime. “We’re excited to partner with Klaviyo on this integration to enable merchants to use data to build customer loyalty and drive sales.”
For more information on how to get started with Klaviyo and Buy with Prime, click here.
About Klaviyo
Klaviyo is an intelligent marketing automation platform that makes it easy for businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative businesses like Dermalogica, Living Proof, Citizen Watches, and more than 110,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20230525005313/en/
CONTACT: Lacey Berrien
Director of Public Relations
lacey.berrien@klaviyo.com
KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS
INDUSTRY KEYWORD: PROFESSIONAL SERVICES ONLINE RETAIL DATA MANAGEMENT RETAIL TECHNOLOGY DATA ANALYTICS
SOURCE: Klaviyo
Copyright Business Wire 2023.
PUB: 05/25/2023 08:00 AM/DISC: 05/25/2023 08:01 AM
http://www.businesswire.com/news/home/20230525005313/en