SAN FRANCISCO--(BUSINESS WIRE)--Jun 1, 2023--
Hearsay Systems, the trusted global leader in digital client engagement for the financial services industry, today announced the findings of its 2023 Social Selling Content Study. Now in its sixth year, Hearsay’s 2023 Financial Services Social Selling Content Study aggregates data from over 100 leading global financial services firms–including Asset Management, Wealth Management, Property & Casualty insurance, Life & Annuities, and Banking– and their cumulative 225,000 advisors and agents who used the Hearsay platform during the calendar year 2022.
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Principles-based, career & recruiting, and corporate brand content delivered the highest engagement rates for this year's 2023 Social Selling Content Study. (Graphic: Business Wire)
This year’s study analyzed 16.3 million published social media posts, which garnered in excess of 22.3 million engagements across Facebook, LinkedIn, Twitter, and Instagram. The data was extracted from the Hearsay Systems platform and analyzed to uncover findings and insights from the behaviors of corporate social media program administrators, field publishers, and consumers.
“Reviewing the data from one of the most comprehensive studies of its kind, it is clear that social selling is here to stay,” said Leslie Leach, Chief Marketing and Strategy Officer of Hearsay Systems. “Since the start of the pandemic, social media has become an indisputable source for information on news, finance, and investments. The 23% surge in overall engagement indicates two things: consumers are increasingly seeking information, guidance, and support from agents and advisors through social channels; simultaneously, advisors have grown more adept at using social channels for networking, requesting referrals, and conducting other business-building activities that used to be done in person, by phone, or over email.”
Topline Findings
Breaking Down Post Components
When it comes to best practices for social selling, regular publishing cadence and social reciprocity matter. Perhaps less intuitive—but worth considering—are post ingredients: the links, images, videos or text that comprise a post.
To see all of the results, including specific line-of-business findings, download the full 2023 Financial Services Social Selling Content Study here.
Find out how Hearsay supports financial services organizations with their social programs by visiting www.hearsaysystems.com.
About Hearsay Systems
As the trusted global leader in digital client engagement for financial services, Hearsay Systems empowers over 225,000 advisors and agents to proactively guide and capture the last mile of digital communications in a compliant manner. The world’s leading financial firms—including BlackRock, Charles Schwab, Morgan Stanley and New York Life—rely on Hearsay’s compliance-driven platform to scale their reach, optimize sales engagements, grow their business and deliver exceptional client service. Hearsay is headquartered in San Francisco, with globally distributed teams in North America, Europe and Asia.
Connect on Facebook, Twitter, LinkedIn and the Hearsay blog.
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CONTACT: Carmen Mantalas
carmen@gmkcommunications.com
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PROFESSIONAL SERVICES COMMUNICATIONS SOCIAL MEDIA TECHNOLOGY SOFTWARE FINANCE FINTECH
SOURCE: Hearsay Systems
Copyright Business Wire 2023.
PUB: 06/01/2023 09:00 AM/DISC: 06/01/2023 09:00 AM
http://www.businesswire.com/news/home/20230601005448/en