Bluesky, championed by Jack Dorsey, was supposed to be Twitter 2.0. Can it succeed?

Bluesky, the internet's hottest members-only spot at the moment, feels a bit like an exclusive club, populated by some Very Online folks, popular Twitter characters, and fed-up ex-users of the Elon Musk-owned platform.  

Musk is not on it — and this might be part of the appeal for those longing for the way things were before the Tesla billionaire bought Twitter and upended nearly everything about the social network, from rules against harassment to content moderation to its system for verifying prominent users' identities. It also helps that Bluesky grew out of Twitter — a pet project of former CEO Jack Dorsey, who still sits on its board of directors. 

“Really wondering about where the line is to leave the other place,” wrote — or “skeeted” Ocasio-Cortez recently, expressing concern about how Musk's Twitter will handle next year's presidential elections. “There's a line where the harm of unchecked disinfo exceeds the benefits of direct, authentic communication. It's really sad.”