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Ford slashes prices for F-150 Lightning electric vehicles due to cheaper raw materials, efficiencies

Ford slashes prices for F-150 Lightning electric vehicles due to cheaper raw materials, efficiencies

The sticker price on Ford’s F-150 Lightning electric pickup is being lowered by thousands of dollars due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker

The sticker price on Ford's F-150 Lightning electric pickup is being lowered by thousands of dollars due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.

Ford Motor Co. said Monday that final upgrades at its Rouge Electric Vehicle Center in Michigan being completed now will lead to greater availability of a built-to-order truck as early as October at a manufacturer's suggested retail price closer to initial Lightning pricing.

The updated MSRP for the Pro model, it's lowest priced electric pickup, will be $49,995, down from $59,974. The Lariat 510A's MSRP will decline to $69,995 from $76,974.

“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”