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Elon Musk reveals new black and white X logo to replace Twitter's blue bird

Elon Musk has unveiled a new black and white “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the the social media platform he bought for $44 billion last year

By AP News
Published - Jul 24, 2023, 05:57 AM ET
Last Updated - Jul 24, 2023, 02:21 PM EDT

 LONDON (AP) — Elon Musk has unveiled a new black and white “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year. 

The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app. 

Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.”  

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday. 

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