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Hamilton' has global recognition. Roblox has 66 million daily active users from all around the world. What a perfect match," Matt Edelman, president and chief commercial officer for Super League — which designed and built the online experience — tells The Associated Press ahead of Thursday's official launch

If you've ever wanted to be in 'Hamilton,' you can now do so — on Roblox

The landmark Broadway musical “Hamilton” has landed on Roblox, turning the innovative stage show into an immersive online environment for a new generation

By MARK KENNEDY
Published - Aug 09, 2023, 10:57 AM ET
Last Updated - Aug 21, 2024, 05:53 AM EDT

NEW YORK (AP) — The landmark Broadway musical “Hamilton” has landed on Roblox, turning the innovative stage show into an immersive online environment for a new generation. 

“'Hamilton' has global recognition. Roblox has 66 million daily active users from all around the world. What a perfect match," Matt Edelman, president and chief commercial officer for Super League — which designed and built the online experience — tells The Associated Press ahead of Thursday's official launch. 

In the Hamilton Simulator, players use their own avatars as they rub shoulders with the musical's characters and negotiate through 10 levels set during the Revolutionary War. It starts at the New York docks and the goal is to free the city from British yoke. Appropriately, the music-filled game requires no real money from players. 

“The intent here was to create a fun experience for this community and by doing so, introduce them to ‘Hamilton’ if they don’t already know it, or to honor and inspire the passion that they have if they’re already fans,” says Edelman.  

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