logo
Microsoft Activision CEO Next Steps
ASSOCIATED PRESS

Microsoft spent two years trying to buy Activision Blizzard. For Xbox CEO, that was the easy part

After two years co-piloting the biggest acquisition in video game history past an onslaught of challenges, Xbox CEO Phil Spencer now moves on to his next quest: making Microsoft’s takeover of Activision Blizzard worth the hassle

By MATT O'BRIEN
Published - Oct 13, 2023, 04:48 PM ET
Last Updated - Nov 22, 2023, 09:37 AM EST

After two years co-piloting the biggest acquisition in video game history past an onslaught of challenges, Xbox CEO Phil Spencer now moves on to his next quest: making Microsoft's takeover of Activision Blizzard worth the hassle.

It marks a career-defining moment for Spencer, who first joined Microsoft as an intern in 1988 and has helmed Xbox since 2014. After years of lagging behind rival Sony’s PlayStation, acquiring Activision's collection of popular game titles gives Microsoft a rare chance to catch up.

“His job really just starts today,” said analyst Gil Luria, technology strategist at D.A. Davidson, after the deal's closure. “All he’s been doing is preparing for today where he actually gets to integrate the business.”

Our Offices
  • 10kInfo, Inc.
    13555 SE 36th St
    Bellevue, WA 98006
  • 10kInfo Data Solutions, Pvt Ltd.
    Claywork Create
    11 km, Arakere Bannerghatta Rd, Omkar Nagar, Arekere,
    Bengaluru, Karnataka 560076
4.2 12182024