Amex partners with F1 in 1st new sports sponsorship for payment company in more than a decade

LAS VEGAS (AP) — American Express on Monday announced a multi-year partnership with Formula One in the first new sports sponsorship in more than a decade for the global payment company.

The deal to become the official payments partner of F1 in the Americas is Amex's first multi-market sports partnership and spans the global racing series' stops in Austin, Texas; Mexico City; São Paulo; Las Vegas; Miami and Montreal. American Express will also sponsor F1 Academy.

F1 races this weekend at Circuit of the Americas in Austin, in Mexico City the next weekend and then Brazil before the inaugural Las Vegas Grand Prix in November.

“The F1 fan base and viewership has grown exponentially over the past several years, so we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our card members and racing fans," said Elizabeth Rutledge, chief marketing officer for American Express.