YouTube creators will soon have to disclose use of gen AI in videos or risk suspension
YouTube is rolling out new rules for AI content, including requiring creators to reveal whether they’ve used generative artificial intelligence to make realistic looking videos
The Associated Press (AP) — YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether they've used generative artificial intelligence to make realistic looking videos.
In a blog post Tuesday outlining a number of AI-related policy updates, YouTube said creators that don't disclose whether they've used AI tools to make “altered or synthetic” videos face penalties including having their content removed or suspension from the platform's revenue sharing program.
“Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform,” Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management, wrote in the blog post. “But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community.”
The restrictions expand on rules that YouTube's parent company, Google, unveiled in September requiring that political ads on YouTube and other Google platforms using artificial intelligence come with a prominent warning label.
