Michigan to join state-level effort to regulate AI political ads as federal legislation pends

LANSING, Mich. (AP) — Michigan is joining an effort to curb deceptive uses of artificial intelligence and manipulated media through state-level policies as Congress and the Federal Elections Commission continue to debate more sweeping regulations ahead of the 2024 elections.  

Campaigns on the state and federal level will be required to clearly say which political advertisements airing in Michigan were created using artificial intelligence under legislation expected to be signed in the coming days by Gov. Gretchen Whitmer, a Democrat. It also would prohibit use of AI-generated deepfakes within 90 days of an election without a separate disclosure identifying the media as manipulated. 

Deepfakes are fake media that misrepresent someone as doing or saying something they didn't. They're created using generative artificial intelligence, a type of AI that can create convincing images, videos or audio clips in seconds.  

There are increasing concerns that generative AI will be used in the 2024 presidential race to mislead voters, impersonate candidates and undermine elections on a scale and at a speed not yet seen.