Column: Tiger Woods and Nike was a partnership for a lifetime until it wasn't
Tiger Woods has had two agents and three regular caddies in his 27 years on the PGA Tour
By DOUG FERGUSON
Published - Jan 09, 2024, 11:03 AM ET
Last Updated - Jan 09, 2024, 11:03 AM EST
KAPALUA, Hawaii (AP) — The red shirt on Sunday came to identify Tiger Woods.
So did the swoosh.
Woods and Nike were partners from the time he stepped to a podium at the Greater Milwaukee Open in August 1996, a 20-year-old fresh off his unprecedented third straight U.S. Amateur title. With a swoosh on his striped shirt, he gazed at the room and said, “I guess, hello world, huh?”
It all sounded so innocent until Nike launched its “Hello, World” campaign a few days later. That wasn't put together overnight, but so what? It worked.
