Dolphins-Chiefs playoff game on Peacock sets streaming record with average of 23 million viewers
Saturday night’s AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs on Peacock set a record for the most-watched event on a streaming service
STAMFORD, Conn. (AP) — Saturday night's AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs on Peacock set a record for the most-watched event on a streaming service.
According to Nielsen, the Chiefs' 26-7 victory in frigid temperatures averaged 23 million viewers on Peacock, NFL+ and on NBC affiliates in Kansas City and Miami. Nielsen also reported Sunday night that the game had a total reach of 27.6 million.
Fans had to pay for a Peacock subscription, which starts at $5.99, to watch the game, making it the NFL's first playoff game behind a paywall — a move by the league that generated no shortage of complaints from fans.
Nonetheless, the average viewership easily surpassed the previous record of 15.3 million for the Nov. 30 matchup between the Seattle Seahawks and Dallas Cowboys on Amazon Prime Video. It also surpassed the audiences for the Saturday night wild-card playoff games that were shown on NBC in two of the last three years.
