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Sports Illustrated planning significant layoffs after license to use its brand name was revoked

By JOE REEDY - Jan 19, 2024, 02:15 PM ET
Last Updated - Jan 22, 2024, 02:41 AM EST
Sports Illustrated Layoffs
ASSOCIATED PRESS

The publisher of Sports Illustrated has notified employees that it plans significant layoffs after its license to use the iconic brand’s name was revoked

The publisher of Sports Illustrated has notified employees it is planning to lay off a significant portion — possibly all — of the outlet's staff after its license to use the iconic brand's name in print and digital was revoked. 

In an email to employees Friday morning, the Arena Group, which operates Sports Illustrated and related properties, said that Authentic Brands Group has revoked its marketing license. 

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“As a result of this license revocation, we will be laying off staff that work on the SI brand,” the email said. 

Sports Illustrated's employee union said in a statement that the layoffs would be a significant number and possibly all, of the NewsGuild workers represented. 

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