Led by Chiefs-Bills thriller, NFL divisional round averages record 40 million viewers
Last weekend’s four NFL divisional round playoff games averaged 40.0 million viewers on television and digital platforms, the highest on record dating back to 1988
By AP News
Published - Jan 23, 2024, 03:25 PM ET
Last Updated - Jan 23, 2024, 03:25 PM EST
LOS ANGELES (AP) — Last weekend's four NFL divisional round playoff games averaged 40.0 million viewers on television and digital platforms, the highest on record dating back to 1988.
The viewer average is a 7% increase over last year and a 5% jump from two years ago.
Sunday night's game between the Kansas City Chiefs and Buffalo Bills on CBS averaged a divisional round record 50.39 million viewers, according to Nielsen. The previous mark was 48.52 million for the Jan. 15, 2017, game between the Dallas Cowboys and Green Bay Packers on Fox.
It was the most-watched program on any network since last year's Super Bowl. At one point during the fourth quarter, the Chiefs 27-24 victory was averaging 56.25 million.
