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H&M CEO Resigns
FILE - CEO of H&M Helena Helmersson presents the financial report at H&M's headquarters in Stockholm, Friday, Jan. 23, 2023. H&M's top executive unexpectedly stepped down Wednesday, Jan. 31, 2024 and the company's stock plunged as the fashion giant reported a drop in sales over the holiday shopping season. (Christine Olsson/TT News Agency via AP, File)

H&M's top leader steps down in surprise move as earnings disappoint

H&M’s top executive has unexpectedly stepped down and the company’s stock plunged as the fashion giant reported a drop in sales over the holiday shopping season

By AP News
Published - Jan 31, 2024, 07:27 AM ET
Last Updated - Jan 31, 2024, 12:35 PM EST

LONDON (AP) — H&M's top executive unexpectedly stepped down Wednesday and the company's stock plunged as the fashion giant reported a drop in sales over the holiday shopping season. 

Helena Helmersson resigned after four years as CEO and 26 years at the company, saying she was proud of the work done over the past few years, including navigating the COVID-19 pandemic, but that “it has been very demanding at times for me personally.” 

She was replaced by Daniel Ervér, who was in charge of the H&M brand and has worked for the Swedish clothing retailer for 18 years. 

"Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment,” Ervér said in a statement.

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