Bill Belichick takes out newspaper ad to thank New England fans for their support

Former Patriots coach Bill Belichick took out a full-page newspaper ad on Sunday to thank Boston fans for their support during his time on the New England sideline.

“For 24 years, I was blessed to feel your passion and your power,” said the ad, which ran in Sunday’s Boston Globe and includes an image of Belichick overlooking a large crowd.

“Six times, you packed Boston by the millions for parades that were truly a two-way expression of gratitude and love,” he wrote. “The images from those days are burned in my memory."

Belichick coached the Patriots to six Super Bowl championships and 17 AFC East titles in a 19-year span. But the team struggled after quarterback Tom Brady left, with three losing seasons in four years and a 4-13 record in 2023 that led to Belichick’s departure.