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Election 2024 Biden Thinking Small
President Joe Biden talks during a stop at No. 1 Boba Tea during a stop in Las Vegas, Monday, Feb. 5, 2024. Biden is going small to try to win big in November. With 10 months to go until Election Day, the Democratic incumbent is all in on minimalist events — visits to a bubble tea store, a family's kitchen and a barbershop, for example — rather than big rallies.(AP Photo/Stephanie Scarbrough)

Biden is going small to try to win big in November. That means stops for boba tea, burgers and beer

President Joe Biden is going small to try to win big in November

By ZEKE MILLER
Published - Feb 06, 2024, 12:31 AM ET
Last Updated - Feb 06, 2024, 12:32 AM EST

WASHINGTON (AP) — President Joe Biden is going small to try to win big in November.

Never much of an orator, Biden is leaning into his strength as a retail politician honed over more than 50 years in elected office. But the strategy also reflects what his team sees as a changed media landscape, where TikTok videos and Instagram stories can reach voters more effectively than television ads and speeches.

Last month in Raleigh, North Carolina, Biden picked up burgers and fries from Cook Out and brought takeout to what his campaign described as a “kitchen table conversation” at the home of Eric Fitts, who works in the local school system and benefited from the administration’s student loan forgiveness programs.

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