Here's what you can expect from Super Bowl commercials this Sunday
Advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting the biggest actors, investing in the most dazzling special effects and, they hope, going for laughs as they seek to win over viewers
NEW YORK (AP) — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they seek to win over viewers during game breaks.
In an increasingly fractured and polarized media environment — and with fewer people watching live TV — the Super Bowl is an anomaly. The big game's viewership has actually increased, with a record 115.1 million people tuning in last year.
So marketers will use the game on Sunday, which will air on CBS and stream on Paramount+, to draw attention to new products, brand extensions and their marketing message as they again vie for the eyes of more than 100 million expected viewers.
Almost as an escape from the divisive U.S. presidential election and conflicts deepening around the world, most Super Bowl advertisers appear to be doubling down on flights of fantasy or light humor, often with a dose of nostalgia and a lot of mini-reunions of TV characters.
