Super Bowl ad for RFK Jr. stirs Democratic and family tension over his independent White House bid

Robert Kennedy Jr..’s presidential ambitions resulted in public family drama after a political action committee aired a Super Bowl ad invoking the Democratic family’s legacy to implicitly compare the independent candidate to his assassinated uncle, President John F. Kennedy.

After the game, Kennedy responded to online criticism, including from one of his cousins, emphasizing that his campaign did not produce the spot, which cost an estimated $7 million.

“I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” Kennedy wrote late Sunday night on X, formerly Twitter. “The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. ... I love you all. God bless you.”