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NYC Police Social Media
This screen grab from X, formerly known as Twitter, shows a social media post by NYPD Deputy Commissioner Kaz Daughtry on Monday, Feb. 5, 2024, in New York. The New York Police Department has been taking a more active role in trying to influence public policy through slick online videos and social media posts. (X via AP)

The NYPD is using social media to target critics. That brings its own set of worries

The New York Police Department has been taking a more active role in trying to influence public policy through slick online videos and social media posts

By JAKE OFFENHARTZ
Published - Mar 08, 2024, 11:18 AM ET
Last Updated - Mar 08, 2024, 11:18 AM EST

NEW YORK (AP) — The first “NYPD: Most Wanted” video was meant to be intimidating.

Over a pounding soundtrack, the montage cuts among stock images and body-camera footage of actual police raids. A fake gun discharges. Real officers break down a door, barking orders at a man asleep on a couch.

As a key turns in a jail cell lock, a New York City police deputy appears on screen to announce the arrest of a teenage suspect — not the person seen in the video moments earlier — in a shooting on a Bronx subway platform.

Produced in-house by the New York Police Department and promoted across their official social media channels, the dramatic two-minute clip reflects a concerted effort by the nation’s largest police force to engage the public and influence policy through a more aggressive online presence.

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